In 1965, in Point Richmond, California, two climbers named George Marks and Bob Swanson started a company to make better mountain gear, and Sierra Designs went on to create some genuine classics: the 60/40 Mountain Parka that defined an era of backcountry style, and early breakthroughs in tent and sleeping-bag design. This is a heritage California brand from the golden age of American outdoor gear.
The short version: Sierra Designs, founded 1965 and owned by Exxel Outdoors (alongside Kelty), makes value-oriented tents, sleeping bags, and rain gear with a storied name. Buy it for accessible backpacking tents and bags, often with a clever design twist, at friendly prices. It trades on real heritage while competing squarely in the value tier today.
Where Sierra Designs came from
The 60/40 Parka and innovative early tents made Sierra Designs a marquee name in the 1960s and 70s. Ownership eventually landed with Exxel Outdoors, the same value-focused group that owns Kelty, positioning the two as sibling heritage brands anchoring the accessible end of the market.
What they actually make well
Backpacking tents and sleeping bags with occasional genuinely clever features (zipperless bags, integrated designs), plus rain gear, at value prices. It plays the same accessible field as sibling Kelty and value-focused Mountainsmith, with a heritage name to trade on.
Built to last?
Value construction with honest trade-offs; dependable rather than premium, with solid warranty support. Sustainability tracks the mainstream. This is sensible gear that gets people out affordably, not heirloom equipment.
The causes they actually fund
Cause work runs largely through the Exxel Outdoors group and is modest; the brand’s contribution is accessibility, affordable gear that lowers the barrier to getting outside, more than formal grantmaking. An honest read for a value brand.
Where this gear comes from, and where it earns its place
Born in the golden age of California climbing, at home at the accessible backpacking trailhead: the moderate multi-night routes across the Trail Atlas, including approachable lines in our Colorado Plateau guide.
The honest take
Sierra Designs rides on a bigger name than its current market position, and enthusiasts often reach for premium brands. But for clever, affordable backpacking gear with real heritage behind it, it earns a look, especially its occasional design innovations. Buy it for value with a story.
A golden-age California brand behind the legendary 60/40 Parka. More makers in Brands We Love. Last verified July 2026.